Celebrity Names Like Donald Trump, Cindy Crawford, Mary-Kate & Ashley Olsen Attract Consumers To Shop For Discount Luxury Bedding & Furnishings
Have you noticed that furniture manufacturers bring celebrities such as Donald Trump, Cindy Crawford, Mary-Kate and Ashley Olsen on board to help draw consumers into stores to buy discount luxury bedding and furnishings?
Well-known celebrity names do attract consumers who generally don’t spend a lot of time shopping for bedding and furnishings because a celebrity identity gives consumers some comfort and reinforcement that someone else has chosen the item, too.
This is a win-win game for bedding and furniture manufacturers and celebrities. Bedding and furniture manufacturers can increase their sales while celebrities can rake in profits by launching a bedding or furniture line associates their name with fashion and the home.
April 3, 2008